Brand Manager

Brand Manager
£35,000 - £40,000
We are currently recruiting for a Brand Manager to work at our client’s modern offices in Bourne End. You will have experience in a similar role within an FMCG business and be able to work in a fast paced environment.

Responsibilities:

  • Managing their brand portfolio independently – with the confidence and experience to make decisions
  • Working with Marketing Director to manage their P&L – pricing, volume mix, marketing spend, brand contribution/profit
  • Managing budgets – TV media, TV production, PR, Visual Merchandising etc.
  • Working with the Sales & Planning/Operations teams to forecast and phase brand inventory
  • Working closely with Sales team to plan and present activity to major retailers
  • Build ATL marketing plans
  • Work with UK media agency and creative agency to plan and edit TV campaigns/commercials
  • Work with Trade Marketing to ensure that brands have a strong representation in-store (visual merchandising), in retail catalogues and increasingly in an e-com/on-line retail environment
  • Build and maintain strong links with the US and Canadian based global brand teams
  • Build and maintain strong links with Europe marketing groups and offices
  • Travel – occasional European travel and likely one long-haul trip per year. Also attending customer meetings and exhibitions in London.

Skills:

  • Experience at Brand Manager level, but could consider an ABM depending on ABM experience, training and relevance
  • Experience of managing their own brands in a fast paced environment
  • Comfortable in a ‘hands on’ environment – you have to make things happen and be prepared to push things through
  • Confident in presenting to groups – i.e. internally to sales/marketing and externally to retailers or licensors
  • Media planning experience – TV media and digital
  • Experience of working with outside agencies – ad/media agency, PR agency, etc
  • Experience of dealing with licensors
  • Motivation and drive – need to work independently and not rely on others to always tell you what to do.  Show initiative.

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